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The bride of the selection

BBVA CONTINENTAL

The bride of the selection

After 36 years, Perú returned to the World Cup thanks to Technical Director: Ricardo Gareca, a man of cabals like touching a bride’s dress before a match. Days before his most important matches (in the World Cup in Russia), the BBVA sponsor of the national team decided to have a gesture of thanks with him by taking a real bride to the stadium to ask her to touch her dress and take all the good luck to the world cup. The bride then called on all Peruvian brides to do the same, accompanying the team to their farewell at the airport. This 360 campaign captured the attention of the main media and stood out from all communications related to the World Cup, obtaining results such as: More than 3.5 million soles in Free Press on TV/ More than US$ 50,000 in Free Press on digital/

Info
Client:

BBVA CONTINENTAL

Date:

28 de April de 2022

Category:

Branding

Cortex