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Telethon

BBVA CONTINENTAL

Telethon

The Telethon is an annual effort to raise funds for the San Juan de Dios clinic, which treats children who cannot walk free of charge.

To help raise these funds we had the help of the renowned artist Casanova Sorolla who made a huge painting created with the steps of various dancers and with the stellar presence of children from San Juan de Dios who could now walk thanks to the donations. The work generated awareness and was later donated to generate auction proceeds.

Info
Client:

TELETÓN

Date:

28 de April de 2022

Category:

Branding

Cortex