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Lifemiles: more than miles, experiences

BBVA CONTINENTAL

Lifemiles: more than miles, experiences

A new brand positioning strategy for the BBVA Lifemiles card, based on going beyond the functionality of the “miles you earn” product to focus on the experience they offer. In this way we managed to show a more empathetic and inspiring side to the consumer that goes beyond the typical message of earning kms or miles.

Info
Client:

BBVA CONTINENTAL

Date:

28 de April de 2022

Category:

Branding

Cortex